Why Us
Working with food and beverage brands isn't just about pretty packaging or a nice logo. It requires understanding the unique complexities of your industry:
Regulatory landscape from labeling requirements to health claims
Supply chain challenges that affect everything from packaging to pricing
Seasonal fluctuations in demand, ingredient availability, and marketing calendars
Retail realities from farmer's markets to national grocery chains
Margin pressures that make every brand investment crucial
Consumer psychology around food purchasing, from impulse to considered decisions
Our 25 years in the industry mean we've tackled brand challenges at every level:
Solo Entrepreneurs: Helping passionate founders translate their vision into market-ready brands
Growing CPG Brands: Scaling from local to regional to national distribution, navigating the brand evolution that growth requires
Established Food Companies: Refreshing brands that have lost their way or need to adapt to product growth or changing expectations
Food Service & Hospitality: Understanding how brand experience translates to physical spaces, service, and operations
Industry Organizations: Working with groups like Good Food Awards and Slow Food to build experiences that create community, educate, and excite
We've done the work
Designed a new food packaging line and subscription food services, helping this established brand extend their reach while maintaining their commitment to sustainable agriculture.
Ongoing brand development for this influential organization that celebrates and promotes exceptional American food producers.
Brand consulting for one of the nation's leading food delivery platforms, understanding how technology intersects with human experiences.
Complete rebrand of this beloved fast-casual restaurant chain, creating a brand system that enhanced customer experience and maintained a legacy of flavor.
Developed comprehensive brand systems for this innovative hospitality line, integrating connected design systems with distinctive property personalities.
From artisanal chocolate makers to craft beverage producers, we've helped passionate entrepreneurs build brands that reflect their values and connect with their ideal customers.
Our Philosophy
At Noise 13, we believe the best brands emerge from deep collaboration between our expertise and your intimate knowledge of your products, customers, and vision. We don't impose generic solutions—we listen, analyze, and develop strategies that honor what makes your food or beverage business unique.
Our approach combines:
Strategic rigor with creative flexibility
Industry expertise with fresh perspectives
Professional processes with practical implementation
Brand idealism with business realism
We love a good design award, but focus on driving business results. We want to build brand systems that help you sell more products, command premium prices, build customer loyalty, and create sustainable competitive advantages.
Tools for Growth
Brand Pantry DIY Audit System
For businesses that want professional-grade brand analysis but prefer to work independently or have a more limited budget, our comprehensive audit is adapted for self-guided implementation.
Specialized Workshops
From packaging optimization to retail brand experience, we offer focused learning experiences designed for businesses at different growth stages.
Ongoing Brand Partnership
Many of our clients work with us as their fractional creative director or partner creative team, providing strategic guidance and creative implementation as their brands grow.
OMG yes we need this
Professional tools for independent implementation
Workbooks + Guided Expertise and group calls to keep you on track
Focused expertise for specific brand challenges
Fractional creative director services, or deeper creative execution
Whether you're looking for comprehensive brand strategy, focused project support, or self-guided brand development tools, we have options that meet you where you are in your brand journey.
The first step is always a conversation about where your brand is today and where you want it to go. We'll help you determine the most effective path forward, whether that includes working with us or not.
Your business deserves a brand that matches the quality and passion you put into your products. Let's explore how to get you there.